Difficult to Rank your Shopify store on Google? Having a Shopify store but not getting visitors? Don’t worry—you’re not alone. Many new store owners struggle to get their websites seen on search engines.
In this blog, we’ll explain in simple words how to get your Shopify store ranked on Google with the right steps you can bring free traffic to your store, increase sales, and grow your business.
1. Finding the right keywords:
Keywords are the words or phrases that people type on Google/ search on Google. You just need to find the right ones that match your business or what you are selling.
You have to use free tools for keyword research:
- Google Keyword Planner
- Ubersuggest
- AnswerThePublic
Example:
If you sell handmade soaps, useful keywords might be:
- “natural soap for dry skin”
- “organic soap gift set”
Use long-tail keywords (3–5 words) for better results and less competition.
2. Optimization of the home page:
Your homepage is the first page many people will see. Make sure it’s clear and optimized.
What to do?
- Use your main keyword in the title and meta description
- Write a short intro with keywords (100–150 words)
- Link to your best products or categories
Example:
Title: “Best Handmade Soaps | Natural & Skin-Friendly”
Meta Description: “Shop our handmade, chemical-free soaps for all skin types. Affordable and 100% natural.”
3. Optimise your product page
Your product page must be properly optimised. Every product page should include helpful details and the right keywords.
Tips:
- Use a clear, keyword-rich product title
- Write your product description (don’t copy from other sites)
- Add alt text to product images (e.g., “lavender soap bar for dry skin”)
4. Improve your collection pages ( category page)
Collection pages are categories that group your products (like “Soaps” or “Shampoos”).
What to do?
- Add a short, keyword-rich description to each collection
- Use clean, simple URLs (e.g., yourstore.com/collections/natural-soaps)
- Link to related collections or products
5. Add Blogs to your Shopify store
Blog posts help you show up for more keywords and answer your customers’ questions. A blog must be informative, Helpful, and related to your niche, so that people will read; otherwise, they will skip it.
Blog Ideas:
- “How to Pick the Right Soap for Sensitive Skin”
- “Top 5 Natural Soaps for Winter”
- “Gift Ideas: Organic Skincare Products Under ₹500”
Post useful content and link to your products where it makes sense.
6. Make sure your site is fast and mobile-friendly
Google prefers websites that load quickly and work well on phones. If your website is not responsive, that will affect your ranking as well.
Tips:
- Use a fast Shopify theme
- Compress images using free tools like WebPConverter
- Avoid heavy apps or pop-ups
- Test your site with Google PageSpeed Insights
7. Set up your Google Search Console
This free tool helps you track how your site performs on Google. It is necessary to register your website on the search console, which improves visibility and request indexing.
What to do:
- Connect your site to Google Search Console
- Submit your sitemap: yourstore.com/sitemap.xml
- Check if your pages are being indexed and fix any errors
8. Build backlinks for your store:
Backlinks are links from other websites to your store. They help Google trust your site. Both off-page and on-page are important.
How to get them:
- Guest post on blogs related to your products
- Ask bloggers to mention your store
- Join directories or gift lists
- Create profile backlinks, classified ads, article submissions, and many more.
9. Get product reviews
Reviews not only build trust but also help with SEO.
Tips:
- Use a review app like “Shopify Product Reviews” or “Loox.”
- Show star ratings on product and collection pages
- Ask happy customers to leave feedback
10. Keep tracking and improving :
SEO takes time, so be patient and keep improving.
Tools to use:
- Google Analytics (to see how people use your site)
- Google Search Console (to track keywords and clicks)
- Ubersuggest or Ahrefs (to monitor rankings)
Update your content, add new blog posts, and optimize your pages regularly.
Conclusion:
Getting your Shopify store to rank on Google isn’t hard, but it does take time and effort. Start with simple steps: find the right keywords, write helpful content, improve your site speed, and keep learning.
Over time, your store will increase Google’s results and attract the right kind of visitors, without spending money on ads. If you need expert help, an e-commerce marketing agency in Panipat can guide you and grow your store faster. Start today and see the difference